YOTA DEVICES PAVILION 2014

Submitted by External Reference Architects

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Client: Yota Devices, Moscow

Location: Barcelona, Spain

Completion date: 2014

Project Team

Architect

Carmelo Zappulla

EXTERNAL REFERENCE ARCHITECTS

Architect

Nacho Toribio

EXTERNAL REFERENCE ARCHITECTS

Overview

Type of project: Booth/Exhibition,
Project: Yota Devices Pavilion,
Location: Barcelona, Spain
Status: 1st prize competition, Built,
Client: Yota Devices, Moscow,
Built up area: 120 m2,
Project: External Reference: Carmelo Zappulla,
Nacho Toribio, Collaborators: Carlos Bausa, Luca Brucculeri,
Led programming, installation: Mid,
Production: Craft Art Labor, Medio Design, Fab Lab,
Music: Stefano Vendramin,
Uniforms: Chu Uroz,
Photo & Video: Adrià Goula Photo

Goals

This year’s industry-defining event, Mobile World Congress, was once again hosted in
the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuic.
Also this year the main purpose of the booth is inducing a deep sensory experience through light, music and projections.
Above, a topographic ceiling generates an attractive, evocative call, punctuated by the deep music rhythm. Below, an eroded landscape dialogues with the ceiling.

This techno landscape has two different natures:

1. Inside it is made of a series of ribbons and it is smooth, clear and sensual. It embodies all the needs of the Pavilion through simples ribbons deformations: size increasing for encapsulating the devices or size reduction for integrating the projection areas. Moreover this landscape cover the functional areas such as: technical rooms and two meeting rooms.
2. Outside it is the result of the erosion. A dark dotted surface whose pattern allows to perceive the mesmerizing light effects of the inside.

All in all, the whole project should be thought of as a welcoming plaza where the visitors can appreciate a sensorial experience and discover the new products showcased by Yota Devices.