Client

Overview

Large-scale public artwork commissioned by the Rochester Art Center for its atrium. Responding to the soaring, three-story space, Labovitz created a new 40 x 35 x 5 ft. installation, which will be on display through the coming year. According to the artist, “This work celebrates the connection of art and well-being, and responds to the physicality of architecture, materiality, and gestural, emotive mark making. For me, natural light is a medium.” It is also inspired by philosophical ideas such as Viktor Frankl’s notion that the search for life’s meaning is the central human motivational force. Anne Labovitz
Will to Meaning, 2023, 40 x 35 x 5 ft., Acrylic on Tyvek® with grommets

Goals

Three main goals were aligned with this project. First was to highlight the conceptual idea of the intersection of health and well-being with that of art and creativity. Based on extensive research and interviews, the artist gleaned information, emotion and key words that were then introduced into the work through color and movement. The second goal was to physically connect the local, large-scale health facilities to the importance of art and the art center, aiming to create a synergy that could be leveraged for further collaborations. The third goal was to embrace, celebrate, and investigate the light and architecture of the Rochester Art Center atrium space. The light streams through the skylights and creates an intense luminosity in dialogue with the art installation.