Client: Intel

Location: Las Vegas, NV, United States

Completion date: 2015

Project Team

Industry Resource

Mihae Mukaida

Patten Studio

Industry Resource

Adam Joseph

Milk Studios

Architect

Michael Klym

Taylor Group

Overview

The marquee experience inside Intel’s 12,000 sq. ft. booth, which was voted Time.com’s Best Booth Experience and EventMarketer.com’s No. 1 Experience at CES 2015, offered an immersive journey through virtual desert, snow, and space.

Goals

Patten Studio created a 100-ft video wall of Intel’s RealSense 3D cameras that captured live video of conference attendees, then transformed their body’s forms and movements in three interactive environments: Desert, Cosmos, and Snow.

Process

The 2015 CES experience was a collaborative project, bringing together the creative direction of Milk Studios and Radical Friend, with the technical and design expertise of Patten Studio, alongside the internal development teams at Intel. Working closely with the Taylor Group, the 2015 booth experience reinvented the brands footprint, making the experiences Intel's technology enables the forefront.