Client: Uber

Overview

Uber commissioned us to design The Stream, a light and data sculpture that presents Uber’s most important stories, translating the company’s activities and data sets into beams of light in motion—traveling from high up within the building, assembling into new forms that culminate as impactful narratives at the primary entrance.

Goals

In the midst of enterprise-scale change, Uber wanted to utilize their new global campus as a high-value setting to galvanize the company’s mission and culture, and help employees connect their contributions to positive, real-world impact.

Unite and align teams by creating a connected, interactive experience inside Uber’s new global headquarters—in the heart of San Francisco’s Mission Bay district and strategic locations around the world. Foreground the company’s mission to “ignite opportunity by setting the world in motion.“

Process

To convey the refreshed vision of Uber and to solidify its position at the helm of transportation, we worked directly with cross-functional stakeholders to identify messages that would resonate. We developed a robust framework that outlined key audience types, design considerations, experience arcs and behaviors, and the overarching content strategy that led us into design concepting.