Client: Emory University School of Medicine

Overview

The Nexus promotes curiosity and stimulates cross-functional problem-solving. Strategically located at a high-traffic crossroads, this massive interactive portal (11’ wide x 8’ tall) invites the scientific community to share literate commentary, research tactics, and to engage in a daily created common dialogue about big audacious questions from their handheld devices.

Goals

Research environments require the utmost level of design and art integration to celebrate human scientific achievement in their labs and facilities. ZEBRADOG was chosen by HOK to be the architectural firm’s Experience Design Consultant creating several interactive and experiential design installations for Emory University’s Health Sciences Research Building (HSRB) to spark creativity, community, and innovation. One of the most advanced and sustainable buildings of our time, the 350,000-square-foot facility provides state-of-the-art collaboration and lab space for over 1,200 biomedical researchers.


Process

As a trusted Experience Design Consultant for HOK, ZEBRADOG approached this project with a unique design solution so experiential design and media integration aligned harmoniously with the architecture.



The firm helped to identify and validate impactful zones for generative art, interactive media, donor recognition, and engaging community-building experiences.



ZEBRADOG's experiential designers found a unique relationship between the Scientific Process and Creative Thinking to create distinct experiential spaces that bolster this synergy.

- The Spine was designed to Observe & Provoke.

- The Nexus embraced Questions & Curiosity.

- The WonderWall explores Predictions & Vision.

- The Granting Garden celebrates Experiment & Create.

- The InfoCores invites Analyze & Reflect.



These complex media installations were designed and prototyped to help everyone understand the size, functionality, content strategy, and specifications. ZEBRADOG's proven approach to the content editorial process guides the client and architectural team to launch and ongoing content management.

Four years in the making, it’s the ultimate digital experience in Georgia’s largest health sciences research building beautifully integrated into the masterful architectural design of HOK.

Additional Information

1) THE SPINE is a spectacular LIVE science visualization system spanning six floors and compiling over 60 vertical feet of high-resolution LED panels. Signature-designed software pulls in data from lab spaces throughout the facility and converts them to data-driven 3D digital art pieces for all to experience. 2) THE WONDERWALL is a 28-foot-tall large format digital video and light installation that shares stories on health science discoveries, global impact, and significant research outcomes. The scale and prominence of the university’s mission in action inspire awe to stimulate exploration. 3) THE NEXUS (featured) 4) INFOCORES present scientific hypotheses and show a “lab poster” style process for researchers to share findings within the science community. By reinventing the academic poster process into an interactive media experience these six InfoCores provide timely access to foster evaluation, analysis, reflection, and conversation. 5) THE GRANTING GARDEN offers a peaceful, contemplative place to recognize the significant philanthropy supporting HSRB research to advance global human health inspired by the nearby Lullwater Preserve.