Sir Arthur’s Words - CODAworx

Sir Arthur’s Words

Submitted by Joshua Duncan

Client: Independent

Location: Madison, U.S.A.

Completion date: 2014

Project Team

Art Consultant

Winonah Krug


The project is a digital image created in Photoshop, originally 14″ x 17″. Image made for the design contest “Sherlock Holmes,” organized by Threadless.


Goals included legibility, variety in the quotes chosen to create the portrait of Holmes, and faithfulness to the original vision of Sir Arthur Conan Doyle.


Peers reviewed my typography choice and word layout, offering suggestions on text placement. The online community at Threadless responded to the image with comments and scores on a scale from 1-5.