Sanford Imaginetics Project - CODAworx

Sanford Imaginetics Project

Client: Sanford Health Campus

Location: Sioux Falls, SD, United States

Completion date: 2017

Artwork budget: $250,000

Project Team

Industry Resource

Heavy Industries


Second Story


Sanford Health Campus


The Sanford Imaginetics installation in South Dakota provides visitors to the Sanford Health Campus with an immersive, interactive experience. People are invited to engage with the work via a multisensory kiosk featuring touch screens and an interactive program that encourages participation. Voice and facial inputs trigger on-screen visualizations inspired by the unique patterns of DNA – These inputs are then transmitted to the light sculptures overhead as animated patterns of light.


Second Story designed the entire environment to be “utilized as a storytelling canvas, sparking curiosity about genetics and introducing patients to a realm of wondrous possibility for health care.The floor displays issue playful invitations to engage, eliciting voice and facial inputs from passersby. This biometric data triggers an on-screen visualization—inspired by the unique individual patterns of DNA—which is then reflected in the twinkling animations of the light sculpture overhead. By using the entire environment as our storytelling canvas, we sparked curiosity about genetics and introduced patients to a realm of wondrous possibility for health care."


Heavy Industries worked closely with experiential design studio Second Story to create an emerging experience in the courtyard of a cutting-edge medical facility. Second Story states "we opened a doorway to the future of healthcare."

Additional Information

In a patient thoroughfare at the heart of the Sanford Health campus, we used a hanging light sculpture, two floor displays and responsive technology to turn a regular doctor’s appointment into a disarming first encounter with genetic medicine.