Client: Garena Free Fire

Overview

Limelight and a team of collaborating artists illuminated the Club Tower of the Tropicana of Las Vegas for the 4th anniversary of Garena Free Fire

In collaboration with one of the world’s most popular mobile games, Free Fire, we created magic for their 4th anniversary celebration. Over 1.6 million lumens produced by 52 Barco 30k+ lumen projectors made sure the neon capital shone a lot brighter on August 19.

The history-making private celebration at the Tropicana went down with an amazing show and a crowd of world-renowned gamers as guests. Together with Free Fire, and World Stage, we not only delivered a breathtaking artwork combining our signature architectural mapping with favorite Free Fire characters, but also broke the Guinness world record of the largest projected video game display by more than double.

In addition to the Free Fire collaboration, we created our own artwork for the event titled “Revival” – after a long, painful break of events due to Covid, the Limelight family of artists, again, created something powerful together. Revival, created by artists of a diverse mix of multinational backgrounds and genders, explores the dichotomy of celebrating the emergence from a painful time in our history while still being aware of the ongoing health crisis and remembrance

Goals

Garena was hoping to make a splash in the US market with their game FreeFire, one of the most popular mobile games in the world. Dominant in Latin America and Asia, Garena came to Limelight to create an unforgettable celebration of the artistic side of video games. Combining 3D assets from the game, Limelight created an original artwork that celebrated the loved game characters in a new way.