Project XOX - CODAworx

Project XOX

Submitted by Folwell Studios, LLC

Client: Private

Location: Boulder, CO, United States

Completion date: 2021

Artwork budget: $200,000

Project Team

Artist, Designer, Photographer

Gail Folwell

Folwell Studios


Dallas Barber

East Pearl Studios


Daniel N. Johnson

Daniel N. Johnson


PROJECT XOX is a worldwide traveling call to action and interactive art installation that celebrates diversity, acceptance, unity and peace. A photo booth as part of the exhibit can capture and include you blowing a kiss. Participation is a commitment to regarding every other human with compassion.


Project XOX hopes to inspire a viral need to participate in a worldwide collaboration for tolerance and peace. A brand (the image of a headshot profile of anyone blowing a kiss) and traveling installation is intended to expand to other artists, and spread the Project XOX identity in many mediums. Your face might show up on the other side of the planet, in graffiti, a stage backdrop, on a bumper sticker, on digital wall art projections 40 feet tall, in parks, on consumer products, on sneaker footprints in the sand. The profile of someone blowing a kiss will be an iconic global brand for peace.


I've been amassing and editing profile portrait images of people blowing a kiss to develop the initial iteration of this vision. It makes a case for two things mainly, 1) just how stunning the diversity of the human race is and, 2) this is what peace looks and feels like when we regard each other with compassion.

Additional Information

We are one species and no existence is accidental. The diversity of our looks, choices, ideals, passions, is what makes up this brilliant, inventive, creative, dynamic campus called earth. We are here to learn, teach, inspire or heal each other. In all my work, I am interested in visually explaining what it looks like to connect or be disconnected. Profound things happen when u stop concerning yourself with what’s going on out there and address what you are contributing. I speak, think and express myself in images and art. Project XOX champions connection through art and participation. Let the beauty of our differences unite us.