Client: Boston Properties, Sales Force

Overview

Lightdoves fly the Sales Force Tower sky canvas to celebrate the spring migration of over 200 species of birds. The Lightbirds soared over the Bay Area with 80′ wing spans, often in pairs or flocks. The Salesforce Tower screen is 60′ tall and has 11,000 LEDs that translate video content into images that can be seen from 20 miles away by 20,000 people a day in San Francisco, Bay Area. The designer and curator of Tower Art, Jim Campbell, invited me to fly the Lightdoves art series in April 2023, with a tremendous positive response from the public and a live interview on KPIX CBS.

Goals

The Sales Force Tower is in the Pacific Flyway for birds; we fully refined the contrast, color, and scale to utilize the tower technology for a mesmerizing Lightbird migration.

Process

Jim Campbell, the curator of Sales Tower Art provides the visualization software to see how our reel (video content) and three in-person tests to upload our Lightdove for optimal visual effect with the Tower technology. Hanh Nguyen of Running Reel Films is the editor for my video content.

Additional Information

The Lightbird Project is a groundbreaking initiative that harnesses the power of sunlight and optical mirror reflections to create a mesmerizing display. During the day, these Lightbird reflections soar across building walls with the sun's arc. But as the sun sets, they transform into captivating video projections, illuminating the night with a second set of light patterns. The Salesforce Tower final reel utilized both sun and video reflections to create this dramatic migration.