Client: Instagram

Overview

Instagram commissioned us to design an installation that reimagines the Instagram platform as a surprising 3-D environment of light, material and sound which visitors can alter by touching their surroundings. Stimulating an infinite output of creative self-expression and simultaneously housing that creative expression, this experience is at once a contemporary gallery, a social media feed, and a photogenic studio environment.

Goals

To embody the creativity at the core of the company, Instagram wanted to develop a physical experience in the lobby of its San Francisco office that would demonstrate the brand’s mission to “capture and share the world’s moments” and foster community and originality.

Design an interactive experience that is unique to the Instagram brand and immediately engages employees, partners, and guests. Invite all visitors to become both content creators and consumers together, IRL.

Process

Through a series of workshops and exploratory sessions with Instagram’s senior stakeholders, we aligned on the core underlying intent to engage artist partners and collaborators, and similarly appeal to content consumers with the highest visual standards.

Additional Information

The Light Forest prioritizes interaction and encourages visitors to become active participants within the experience. The space cultivates community, creating natural opportunities for collaboration, conversation, iteration, and play—all critical ingredients underlying employee happiness, a positive work culture, world-class recruitment, and deep industry partnerships.