Location: Rogers, AR, United States
Completion date: 2018
Artwork budget: $500,000
Hubbard Clothing Company
Goddard Design Group Team
Goddard Design Group
i was asked to create a men's luxury lifestyle experience featuring the best in mens clothing, products, italian barbershop as well as a members club. To enter the club i designed a wardrobe to enter thru to a large lounge with private lockers for storing liquor and cigars as well as meet and relax with other H lounge members and quests. All furnishings were from our own furniture line and available for sale as well to help create the perfect bespoke lifestyle.
The goal of this project was to create a space that transported the shopper to another place, one of luxury that felt modern, masculine and with a sense of history. I used social media as a subtle reference. Everywhere you look someone is watching, in the space I hung antique portraits on the ceiling, lined the dressing rooms with geshia fabric, of our design, as well as key holed details on the lockers with eyes peering out, ever watching for the next big thing.
The best part of the project was the clients willingness to go for something that had not been done before. They gave me total creative freedom, as I had done several projects in the past for them. The only requests they had were an upscale space, space for a barber and a lounge. I took it from there and went with a vision of high end experience that would rival any other destination in the world. The response has amazing and the clients and word of mouth are taking the business to the next level.
Like all projects when the designer and client share a goal of quality, creativity and trust the end result always exceeds expectation!