

Client: Glow Yoga and Juice
Location: Manlius, NY, United States
Completion date: 2022
Artwork budget: $8,000
Project Team
Russell Mason
Mason Builders Group
Mason Builders Group LLC
Overview
Creating branding through interior murals in a yoga studio like “Glow Yoga and Juice” can be a powerful way to establish a unique identity and enhance the overall ambiance. Here’s how interior murals can contribute to branding in such a setting:
Reflecting the Brand Identity:
The murals provide a canvas to showcase the essence of Glow Yoga and Juice’s brand. The choice of colors, themes, and imagery can convey the studio’s values and personality.
Creating a Unique Atmosphere:
Murals can transform a bland studio into a visually appealing space that stands out. By incorporating elements that resonate with the brand, such as yoga poses, fresh fruits, and vibrant colors, the studio can create a distinctive and inviting environment that leaves a lasting impression on clients.
Storytelling through Art:
Murals can tell a story or convey a message that aligns with the brand’s mission and values. For “Glow Yoga and Juice,” the murals could depict the journey of personal transformation, balance, and the connection between yoga, health, and well-being.
Goals
Fostering a Sense of Community:
Murals can serve as conversation starters and social media-worthy backdrops. When clients take photos in front of these murals and share them on social media, it not only promotes the studio but also builds a sense of community among clients, as they engage with and celebrate the studio's aesthetic.