Flexibility or The Vacated Space

Submitted by Joseph J. Nicholson III

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Client: Storefront 4AA

Location: Geneva, New York, United States

Completion date: 2013

Project Team

Artist

JJ Nicholson

Overview

a lower floor, 1,800 squuare foot space in a vacant building on Lindene Street. This downtown Geneva, NY venue was in operation from 2010-2013. Storefront Art and interior wall art with installation work by various artists were installed.

Goals

Collaborative work with a local landlord and business owner who was interested in allowing local artists act as resident installers of storefront displays and information for the community.

Process

The work here was a means to inform other artists about a possible vibe of local street arts and has been credited for inspiring other similar type projects in other nearby storefronts, also not normally used for this typr of performance work.