Evolve Love projection mapping Berlin TV Tower - CODAworx

Evolve Love projection mapping Berlin TV Tower

Client: Berlin Festival of Lights

Location: Berlin, Germany

Completion date: 2021

Project Team

Festival of Lights International Productions GmbH

Designer

George Berlin

George Berlin Studios

Overview

Evolve Love is a story about nature being overwhelmed and almost absorbed by technology and modern life. But ultimately, she not only overcomes it, but merges with technology to shape the future in new ways.
We designed this story to evoke the beauty of nature as a means to inspire dialogue on how the world constricts nature when we should be working WITH it to solve our problems instead.

Told on the iconic 1200 foot tall Berlin TV Tower during Berlin Festival of Lights 2021 as an official Future Vision Award recipient representing the United States in this world-renowned international festival.

Goals

We designed Evolve Love as story on the struggle between humanity and nature as a way to promote the goals of the event sponsor "The Climate Pledge"

Additional Information

Event sponsor "The Climate Pledge" is a commitment to reach net zero carbon emissions by 2040. It brings the world's top companies together to accelerate joint action, cross sector collaboration, and responsible change. Their mission: Accelerate responsible climate action in every industry so our planet's diverse communities, natural resources, and shared environments can thrive indefinitely. International signatories such as Uber, IBM, and Salesforce agree to the following actions- Regular Reporting: Measure and report greenhouse gas emissions on a regular basis. Carbon Elimination: Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimi­nation strategies. Credible Offsets: Neutralize any remaining emissions with additional, quantifiable, real, permanent, and socially beneficial offsets to achieve net-zero annual carbon emissions by 2040.