




Client: City of Wisconsin Dells
Location: Wisconsin Dells, WI, United States
Completion date: 2017
Project Team
Landscape Architect
MSA Professional Services
MSA Professional Services
Artist
Amy Beyler
ZEBRADOG
Artist
Caroline Altfeather
ZEBRADOG
Artist
Olivia Booth
ZEBRADOG
Overview
The City of Wisconsin Dells retained ZEBRADOG to develop a distinct brand and
storytelling program based on a City Council adopted development Masterplan. ZD was asked to creatively interpret the Masterplan creating a program of placemaking and streetscape amenities to fully transform the old Downtown Dells corridor into a vibrant destination arts district securing the next 100 years of history. The ZEBRADOG plan incorporated signature gateway monuments,“River Walk” historical totems, comprehensive city wayfinding, a new streetscape plan featuring outdoor cafe zones, live music stages, public art installations, and interactive exhibits encouraging cross cultural connections for a lifetime.