Productive Consumption

Submitted by HEAVY

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Client: SXSW Interactive, Qualcomm, IEEE

Location: Austin, TX, United States

Completion date: 2015

Artwork budget: $50,000

Project Team

Artist

BC Biermann

The Heavy Projects

Artist

Jordan Seiler

The Heavy Projects

Artist

BC Biermann

The Heavy Projects

Industry Resource

Chris Nunes

The Heavy Projects

Overview

84'x32' wheatpaste mural. Digitally comes alive in augmented reality (via the re public mobile application) and users can interact w/ the mural as the digital assets maintain correct perspectival relationship to the viewer.

Goals

Primary goal was to get citizens to interact (digitally) with public spaces through large works of street art. Through this interaction, users would hopefully think more critically about messaging in public space and the roles of production, advertising, and consumption.

Process

We design (A) the physical 2D mural, (B) the 3D digital artistic assets, and (C) the mobile software used to interact with the piece. We do an approval process with our clients on the mural designs, then iterate to bring those designs to life in digital space. In other words, we collaborate on all aspects of the process from concept design, mural design, digital design, and the physical mural installation.

Additional Information

At the time, this was the largest augmented reality mural in the world, until we recently eclipsed it with a mural in San Diego this year.