City of Hallandale- Reviving Fashion Row

Submitted by Jonathan Brender

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Client: City of Hallandale

Location: Hallandale Beach, United States

Completion date: 2018

Artwork budget: $200,000

Project Team

Public Art Agent

Lina Duran

Hallandale Beach City

Industry Resource

Jocelyn Casanova

My Mosaic

Overview

This was an effort from City of Hallandale to revive Fashion Row. They wanted an art mural to become the gate for this road. I met with city officials and building owners and desired to print my Art on Mosaic which looks very nice and also has minimum maintenance. Project was about 5,000 sqft.

Goals

Met and worked with city staff and building owners in order to create a design that everyone liked.

Process

I had several meetings first with architects and city officials, then separate meetings with each building owner in order to choose a design they loved.