Client: Brass Buckle Restaurant
Location: Philadelphia, PA, United States
Completion date: 2023
Artwork budget: $14,000
Mason Builders Group
Mason Builders Group LLC
30’x 6′ oil and acrylic latex “Day of the Dead” theme mural. This was done for The Brass Buckle restaurant near Philadelphia, PA.
Cultural Authenticity: The primary goal was to authentically represent the Mexican holiday, "Dia de los Muertos" (Day of the Dead), in the mural. This involves incorporating traditional elements such as sugar skulls, marigold flowers, papel picado (cut paper banners), and depictions of deceased loved ones.
Enhancing Ambiance: The mural enhances the overall ambiance of the restaurant. It creates a warm and inviting atmosphere that immerses customers in the rich culture and traditions of Mexico. This can enhance the dining experience and make customers feel like they've stepped into another world.
Storytelling: A large-scale mural provides an opportunity to tell a story or convey a message. The mural could depict the journey of souls, the celebration of life and death, or the importance of remembering and honoring ancestors. The goal is to engage viewers and spark conversations about the holiday's significance.
Brand Identity: The mural should align with the brand identity of the Brass Buckle restaurant. It can serve as a unique and recognizable feature that sets the restaurant apart from others. This can be particularly important in a competitive restaurant industry.
The primary point of contact was the proprietor of Brass Buckle Restaurant. Following a series of discussions and exchanges of various design concepts, the owner and I ultimately agreed upon the image displayed here.