Apartment Building Lobby, video walls, Fine Art in motion

Submitted by Colors In Motion

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Client: Sensory Interactive

Location: Philadelphia, PA, United States

Completion date: 2015

Artwork budget: $5,000

Project Team

Artist

Linda

Colors In Motion

Client

Sensory Interactive

Artist

Linda DeHart

Overview

Colors In Motion is the focal piece of a digital content campaign that plays on 2 large-scale LCD video walls in a newly renovated apartment building in the heart of Philadelphia.

Goals

Seeking to set a new upscale and welcoming ambience with architectural updates throughout the building, owners selected Colors In Motion to enhance the main lobby space that welcomes guests and residents, as well as greet them when they enter and exit the building’s elevators. The intent of the artwork is to bring beauty and centered calm into resident's living experience.

Process

Digital art was selected that complimented the architectural finishes and spatial design of newly renovated lobby spaces, and that met the goal of appealing to and attracting a younger, more upscale resident to the property.

Additional Information

Visit http://www.ColorsInMotion.com to learn more.