Client: Amazon

Overview

As the former home of famous department store Lord & Taylor, Amazon’s new “Hank” offices in Midtown Manhattan feature tasteful nods to the site’s fashion forward history and original design. In addition to collaborative workspaces, a hip cafe, and terrace views of the Empire State Building, the office features rotating window displays that are sure to spark attention across the city. These creative displays feature the work of three local women artists whose curated exhibits set a colorful and intriguing tone for the new “Hank” offices.

Goals

These artistic window displays helped Amazon generate buzz around its new office opening and continue to attract employees and passersby alike while uplifting local talent.

Additional Information

Rachel Urkowitz’s installation, “Terrarium Somnium (Dream Terrarium)” is displayed on 39th street and features large, playful flowers made of paper, acrylic, and foam core. The installation is a direct homage to Lord & Taylor’s flower department, where shoppers would stop to purchase fresh flowers on their way out. “I was inspired by the idea of a surreal terrarium of sorts, a vitrine full of potential and kinetic energy” shared Urkowitz. Nearby on 38th street installations from Malin Abrahamsson and Deborah Zlotsky spark curiosity from passersby. Abrahamsson’s installation, “Make it Belong,”  aims to activate a traditional storefront window by sidestepping its original commercial and decorative purposes. Lastly, Deborah Zlotsky’s display, “Linda/Beautiful,” features several vintage silk scarves sewn into vibrant tapestries, honoring the fashionable roots of the Lord & Taylor building. “The designs of the individual scarves are exquisite,” shared Zlotsky, “but I’m more interested in the way that combining the textiles embodies beauty, imperfections, and the passage of time. In these ‘soft paintings,’ the transformation of recognizable items relays a story of the vulnerabilities and power of being female and embodying femininity.”