What made this project exceptional? The concern of this project ART for the WELL-BEING of viewers.
This is achieved by AN ARTISTIC MURAL PAINTING (site specific public art) with access available for almost 864.000 citizens in São Paulo/BRAZIL area per month. This project aims to contribute with ART, VISUAL CULTURE and WELL-BEING.
Moreover the project beneficies a public school and the students from the high grade with an art open class.
28.800 citizens each day. 864.000 citizens month. 25 meters painting. 24 litters of paint. Partnership with biggest ink provider from Brazil, and world biggest chemical provider worldwide. Contributed to bring beauty to São Paulo city, with art and culture to the spot. During 17 days of action. Implemented the wall of a public school creating access to Art and culture with free access in São Paulo. Allowing a positive experience decreasing the pulse rate in even 17% the direct cause of stress (scientific approved). And bringing a good brand experience for all the sponsorship. Local: Brazil > SAO PAULO > Av. Juscelino Kubtschek, 800
More Info: Dado motta +5511 98292 0642
RESULTS: BRAND EXPERIENCE TO 432.000 PEOPLE A-B PUBLIC ASSOCIATED WITH ART, CULTURE and WELL-BEING.
BETTER WALL FOR SCHOLL BENEFIT TO TEENAGERS
IMPROVEMENT IN PUBLIC SPACE LOCAL VALUE AND AESTHETIC CULTURE
RESPECTING PUBLIC AND FEDERAL LAWS.
A POSITIVE EXPERIENCE FOR BRAND, ART, AND CITIZENS. AND CAN BECOME EVEN BETTER!
What are the benefits of this Artistic Mural?-PASS VISUAL CULTURE WITH INTERNATIONAL REPERTORY (Brasil, Oriente e Europa)
-PERCEPTIVE DEVELOPMENT IN ARTS BY COLORS, SHAPES AND PLASTIC SERIES.
-DECREASING BLOOD PRESSURE BY17% DECREASING STRESS POSSIBILITIES. (Color & Human responses - Faber Birren and others researches)
-CREAT BETTER EMOTIONS SUCHA AS BEAUTY(Scientific research under geometry) -BETTER ATTITUDES, DECREASE IN 9% IN CRIME (Nara, Japão research)
-AFFECT HEALTH POSITIVELY (Effects used to heal Icterícia disease in Hospitals)
-STIMULATE BRAIN: PRE FRONTAL CORTEX & HIPPOCAMPUS AS SEEN ALIVE. (Hire now)
-STIMULATE PARASYMPATHETIC NERVOUS SYSTEM
-STIMULATE ENDOCRENOUS SYSTEM WITH SEROTONIN LIBERATION (Color, Environment & Human Response)
-CREATE HARMONY, GROUNDEDNESS AND WELL-BEING
-INCREASE IQ UNTIL 12 POINTS FOR CHILDREN
-CREATE STABILITY AND HELP CIRCADIAN CICLE
Nara, Japan, University of kyoto, Japan, Michigan University, EUA, Times, EUA, Best Health Magazine Canada, Merleau Ponty, FR UE, Faber Birren, EUA, June Mcleod, UK,, Frank H. Manhke and others.
Thanks to all people in this project specially Suvinil - Basf and its team for the next project to come! To make each city more cultural, artistic and beauty.
Share Via Email
CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.