What made this project exceptional? ART FOR THE WELL-BEING brings an ARTISTIC MURAL PAINTING (site-specific public art) with open access up to 864.000 citizens (research: o globo) in the spot per month at São Paulo, BRAZIL.
The project aims to contribute with ART, VISUAL CULTURE and WELL-BEING to the city of São Paulo. Moreover the project beneficies direct a public school and its students with contemporary art.
Partnership with biggest color chemistry provider in the world BASF, the biggest ink provider from Brazil, SUVINIL and brazilian artist DADO MOTTA. Created a site-specific art that contributes with international visual culture, beauty and well-being to São Paulo city. Art, from known suprematism works of pure colors, but with new scientific studies of colors and human responses the artist adds brand new technics of painting to produce an artist mural for BETTER MOODS ON ADULTS AND CHILDREN (research published in New York Times, Faber Birren and other contemporary researches), LESS STRESS (with pulse rate decrease up to 17% the direct cause of stress), EYE EQUILIBRIUM and WELL-BEING (Xavier Greffe "Arte & Mercado"), STIMULATE BRAIN: PRE FRONTAL CORTEX & HIPPOCAMPUS, BETTER ATTITUDES, STIMULATE PARASYMPATHETIC NERVOUS SYSTEM, STIMULATE ENDOCRENOUS SYSTEM WITH SEROTONIN LIBERATION (Color, Environment & Human Response) through his colors, shapes and composition painting. Another element of shape is the divine proportion contributing with beauty to the city. With free access in open air São Paulo, promoting art and "psychologically most beneficial environment" (Frank. H. Manhke). Allowing a positive experience to citizens, brands and sponsors. What are the benefits of this Artistic Mural?
This project was done by DADO MOTTA ART studio with the approval and sponsorship of "ALÉM DA COR" project of SUVINIL - BASF GROUP in Sao Paulo, Brazil at may 2017 for the well-being of the spot. 45 days of pre production, 17 days of action and 30 days of post production. From project, contract, budget, material international and contemporary scientific and art researches, artist experience and background, company structure to deliver materials to painting the artistic mural with photo and video register and press office.
Brazil > SAO PAULO > Av. Juscelino Kubtschek, 800 | More Information: Dado Motta +5511 98292 0642. firstname.lastname@example.org.
ART FOR THE WELL-BEING
Awarded public art project by BASF, SUVINIL and selected by curators under the theme HEALING ART.
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CODA: Collaboration of Design + Art
The global online community that celebrates design projects featuring commissioned artworks.
[ manifesto ]
Art matters. Attention to the details of our environment leads to love of place, which brings us to take responsibility for the spaces where we live and work. And by extension, the people with whom we live and work. And by extension, to our local communities, our cities, our nations, and our world.
We champion the role of artists in our society. We need artists to provide us with inspiration, creativity, and imagination, and to help us envision a better world.
Architects and designers know that remarkable design can change everything. They connect the dots across disciplines, collaborating with artists to make the world a more beautiful place. They are the ultimate patrons of the arts.
In the process, design professionals promote imagination and creativity, and through their commissions, make original art integral to and accessible in people's lives.
Art in our public and private spaces helps us fight ordinary buildings, ordinary streets, ordinary cities. We celebrate the extraordinary.
The architecture of our buildings and the design of our interiors affect our happiness and well-being. Each of us deserves a daily dose of inspiration.