Client: Metropolitan Nashville Airport Authority
Location: Nashville, TN, United States
Completion date: 2023
Project Team
Executive Creative Director
Thibaut Duverneix
Gentilhomme
Executive Producer
Johanna Marsal
Gentilhomme
Multimedia Director
Amélie Petit-Jean
Gentilhomme
Live Action Director
Mathieu Gibeault
Gentilhomme
CGI Director
Arnaud Mellinger
Gentilhomme
Art Director / Designer
Mathieu Léger
Gentilhomme
Abhinav Dabas
Technical Director
Gentilhomme
Overview
Gentilhomme was mandated as the main Content Production Company (CPC) to celebrate Nashville’s legacy with next-generation multimedia entertainment for their new Grand Lobby. Gentilhomme conceptualized, designed, produced and integrated live-action filmmaking, advanced CGI, mixed media, FIDs design, and interactive clocks.
The multimedia showpiece is located at the new Grand Lobby within the airport’s International Terminal Facility. Passengers traveling through the security area entrance are greeted by two massive displays reflecting the culture and history of the Music City.
The content is integrated into two panoramic screens, each 70 ft wide and 10 ft tall at 12k resolution each– a combined resolution of 24k. The facility is part of BNA’s larger vision to position the airport as a world-class facility for the future of Nashville.
Goals
Gentilhomme’s mandate is part of the BNA® Vision, which is a comprehensive plan designed to accommodate the region’s booming population growth and meet the needs of the airport’s record-breaking passenger increases through the development of their land-side and airside facilities.
Process
Produced almost entirely in-house by our small team of creative and technological directors, we integrated live-action filmmaking and advanced CGI to pay homage to the Music City’s legacy of nature, sports, culture and nightlife in never-before seen ways. Producing this content involved location scouting and shooting in over 20 areas and institutions within Nashville and surrounding Tennessee areas, such as Broadway Street, Great Smoky Mountains National Park, and the renowned Delgado Guitars.
City of Lights, our most technically complex segment of the collection, was made using an advanced compositing technique that blends live-action with CGI. To produce it, Gentilhomme closed the iconic nightlife strip for two days, converting it into a live-action film set with actors and a band. The street was then recreated in post-production, blending and layering these elements harmoniously to create a life-sized animated postcard of the Music City.