Client: Fondation Phi pour l'art contemporain
Location: Montréal, QC, QC, Canada
Completion date: 2019
Fondation Phi pour l'art contemporain
Design ideation, Conception, Archive research, Production
Audiovisual technical support
Conservation of works
The exhibition Yoko Ono: Growing Freedom, presented at the Fondation Phi pour l’art contemporain from April 25 to September 15, 2019, highlights the cornerstones of Yoko Ono’s work: action, participation and imagination, as well as the artistic work of John Lennon and Yoko Ono for peace. Our challenge was to create an immersive experience that offers engaging content, while highlighting this emblematic couple and their achievements. The result was the most visited exhibition in the history of the Fondation Phi pour l’art contemporain.
The client objectives were to enhance the artefacts and content with a contemporary and impactful exhibition design, improve the visitor’s experience with interactive devices that stimulate and engage the visitor, and to produce custom-made furnitures and devices that work well with the overall scenography of the exhibition.
For this project, we started with an in-depth research phase of archives and content which then led to their rights acquisition. Moreover, we designed a custom-made interactive archive cabinet, listening benches with integrated audio system and display cases for vinyl.
Our approach for the design of this exhibition has allowed us to enhance the archives and cultural heritage of John Lennon and Yoko Ono while offering a unique and immersive interactive experience. With a limited space and a multitude of content to present, the MASSIVart team found creative solutions to highlight audio and visual content, creating a minimalist and contemporary scenography with a strong impact.