Client: HUBEI XIANG SHENG YIN XING ENTERTAINMENT MANAGEMENT CO. LTD.

Overview

Script-writing is usually the first step of film production. The designers have thus incorporated this element into the design of this cinema project. Breaking down scripts into smaller elements, Chinese characters are used as a representation of script-writing. In the final design of the project, the theme is portrayed through the installation of Chinese radicals throughout the cinema perimeter. Chinese radicals are the roots of the formation of Chinese characters; each of them carries a unique meaning, and can be grouped in different combinations to create different Chinese characters with new meanings.