Client: Wells Fargo Bank
Location: Los Angeles, CA, United States
Completion date: 2013
Art Source LA
“It's a really big wall. Horizontal. Bring lots of stuff. Bright colors. Mix 'em up.” That was the design statement. I knew it was long and horizontal, over a banquette and 25 or 30 feet wide by 5 feet high.
Bright colors all mixed up and lively!
Francine Ellman of Art Source LA is one of the most deligtful professionals in the world (not that I know all of them.) She gives me the space and a general color direction and lets me run with it. Literally.
This was the perfect project for a video. However, the installation was on a Saturday afternoon, requiring me to negotiate heavy beach traffic. Despite a list and checking it twice, it dawned on me that I had not placed the diagram in the installation kit. Two fat U-turns later I was on my way, only 5 minutes late, and some of the Wells Fargo people went wild. After the installation I learned that corporate wanted more in the zillion dollar super executive area as opposed to (only) the million dollar regular executive area. It's nice to be loved!