Welcome to Westchester - CODAworx

Welcome to Westchester

Submitted by David Russell

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Client: Drollinger Properties

Location: Los Angeles, CA, United States

Completion date: 2019

Artwork budget: $25,000

Project Team

Lead Designer/ Producer

David Russell

Assistant Producer

Chris Krieg

Altitude Murals

Overview

“Welcome to Westchester” is a public artwork celebrating the local community and City of L.A. The 12,000 sq. ft diptych mural is seen from the north side of L.A.X. airport. The design “welcomes’ people in the seven most common languages spoken in L.A. The design also pays homage to the local Ballona Wetlands and its ambassador of flight, the “Snowy Egret”.

Goals

The primary goal of the project was to reach an international audience while celebrating the rich local community and it's history.

Process

In collaboration with my Otis College of Art and Design Course -"Murals and Civic Engagement", my students engaged in context-driven research using design thinking strategies to create concept sketches and images related to their research. I then synthesized that data into a final design.