Client: Canada Goose Inc.
Location: Paris, France
Completion date: 2018
Presented in the observatory of BHV /Le Marais for Paris Design Week, this premiere exhibition is the design work of Public Studio, the collective art practices of filmmaker Elle Flanders and architect Tamira Sawatzky who gave shape to NAMARA’s concept.
As visitors advance through the spiral-shaped shelter, they become immersed within an atmospheric audiovisual installation that offers a shifting Canadian weather experience. Along the walls of the construction, expansive swaths of Canada Goose fabric hang floor to ceiling to resemble aurora borealis with its undulating gradations of greens and blues. A nod to Canada’s North. Overhead, computer-generated graphics fluctuate between vast starlit clarity, rolling clouds, and variable precipitation while an audio experience draws upon the urban weather and sounds of Toronto, Canada.