Client: American Quarter Horse Hall of Fame and Museum

Location: Amarillo, TX, United States

Completion date: 2010

Project Team

Artist

Shane Allbritton, Norman Lee

RE:site

Artist

Tracie Fleming

Overview

The Wall of Honor dynamically utilizes the motion of the visitor to create a dramatic visual experience. As visitors move from east to west, the wall's folded surface appears to transform from a continuous photo-etched image of running, wild horses into an expansive area for donor recognition.

Goals

Our goals for the project were to create an exterior donor recognition feature that was as dramatic viewed from the adjacent freeway as it would be viewed up close. The Wall of Honor dynamically utilizes the motion of the visitor to create a dramatic visual experience. Whether a few feet away in the parking lot or in a car traveling along the freeway, as visitors move from east to west, the wall’s folded surface appears to transform from a continuous photo-etched image of running, wild horses into an expansive area for donor recognition. Approaching from west to east, the visual sequence is reversed.

Seamlessly integrated with the building’s architecture, the wall is composed of the same stone that is used for the marquee element above the museum entrance. In addition, the image of running horses echoes the statuary in front of the building.

Process

Working with the building architects, RE:site was able to achieve a seamless integration with the Museum. In terms of the thematic content of the artwork, we worked very closely with the Museum staff and graphic designer, Tracie Fleming, to design the image of running, wild horses.

Additional Information

Going beyond the static nature of most donor walls, this concept suggests and makes use of the theme of motion to dramatically recognize the individuals whose generosity helped to realize the museum; a theme that goes directly to the idea of speed and movement that defines the essence of the American Quarter Horse.