Client: Volvo Cars USA
Location: New York, NY, United States
Completion date: 2023
Project Team
Shai Dahan
Shai Dahan
Private
Overview
In June 2023, Volvo Cars USA extended me the honor of hand-painting their latest innovation, the C40 Electric Recharge, amidst the bustling backdrop of New York City.
Inspired by the vibrant spirit of Swedish Midsummer, my design showcased a harmonious fusion of native New York and Swedish flora alongside the iconic Swedish Folk Kurbits patterns.
The adorned vehicle graced the prestigious grounds of Rockefeller Park in Manhattan during the Midsummer festivities, enchanting over 6000 visitors with its captivating display.
Furthermore, my creative prowess led to a second commission in the sun-drenched city of Los Angeles, where I endeavored to recreate a timeless masterpiece by the renowned artist Monet, adding an artistic flourish to the occasion.
Goals
Together, I worked with the team at VOLVO CARS USA to focus the design on the brands values and mission.