Client: University of Wisconsin Hospital and Clinic

Overview

Large, creative, and thoughtful; appropriate for healthcare. My collaboration with UW Health has resulted in several acquisitions of 2-D limited edition work which views the natural word with fresh eyes and an innovative turn. My distinctive timestacked photography of the Upper Midwest – and from around the world – are usually 38×60, which makes them signature pieces and are a delightful and positive addition to the atmosphere of the facility.

Goals

Several of my works line the corridor that leads to the emergency room at UW Hospital. Obviously, this is a sensitive area in the hospital and my client was looking for a series of pieces that offered solace to family members who pass this spot right before entering the emergency area and the significant scenarios that they face. Collaborating from my portfolio, decisions were based on quality, sensitivity, and emotional resonance which resulted in the acquisition of four works. Has this collection achieved its goals? Let me share with you an experience based on the conversation I had with the mother of a cancer patient. Her daughter was rushed to UW hospital in critical condition. The mom needed to pass through this corridor and was influenced by the artwork. She said later these timestacked photographs gave her peace when she needed it the most. It is enormously satisfying to create art, collaborate with a major health institution and have my art give comfort.

Process

UW Hospital contacted my gallery representative to inquire about my art. Images were shared, conversations regarding tone and expectations were had, and decisions were made to procure four pieces. Since then, I have expanded my offerings and am working as a fulltime artist. As an artist I promote my own work while simultaneously working with the gallery in a non-excusive manner.

Additional Information

My relationship with UW Hospital and Clinics has thrived over the years as they have procured additional work. As an anchor institution in Madison, Wisconsin, they support artists by hosting solo shows. I have been invited on 2 occasions to mount major exhibitions within the hospital campus.