Tokyo 2020 Olympic Agora - CODAworx

Tokyo 2020 Olympic Agora

Submitted by Kelly Salchow MacArthur

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Client: The Olympic Foundation for Culture and Heritage

Location: Tokyo, Japan

Completion date: 2021

Project Team

Designers

Kelly Salchow MacArthur

Elevate Design

Project Manager

Irena Koblar

Olympic Foundation for Culture and Heritage

PR & Communications Manager

Tina Sharma Tiwari

Olympic Foundation for Culture and Heritage

Printer

Hiroki Nagakawa

Dentsu LIVE, Inc.

Overview

The Olympic Agora featured art and design from diverse cultures during the Tokyo 2020 Olympic Games, to bridge sport and creativity, in admiration for athletes and in reverence for global harmony. Five Olympians and one Paralympian were selected to create artworks that embodied global solidarity. As a 2-time Olympic rower, and graphic design educator and practitioner, my series of 5 Noren curtains (traditional Japanese curtains commonly hung in entryways) represents our shared experiences through sport and the Olympics. The curtains hung before, during, and after the Games in the Nihonbashi underground passageway. Given the period of uncertainty and challenge brought on by the pandemic, these Olympic Games were an especially poignant opportunity for the international community to celebrate optimism, hope, resilience, and determination.

Goals

The Olympic Foundation for Culture and Heritage established the Olympic Agora to celebrate the connections between sport and creativity. This cultural hub enabled the Olympic movement to engage with the public during the 2021 Tokyo Olympic Games through a free and accessible art and design installation.

Process

These Noren curtains attempt to capture many things simultaneously. They represent micro and macro moments that may occur during the Japanese practice of shinrin-yoku (known as forest bathing in English)—calming, balancing, healthful, hopeful, and rich with wonder. The inherent need of humans to connect with the natural environment is a thread woven through all cultures. These curtains visualize parallels between our shared experiences with nature, and our collective experiences through the Olympics. The typography merges English and Japanese characters that interact with the slits in the fabric. The curtains were printed locally by a master Japanese printer.