Client: The SDC du Village
Location: Montreal, QC, Canada
Completion date: 2020
SDC du Village de Montréal
As part of the 10th anniversary of its Chromatic Festival, MASSIVart, in collaboration with Galerie Blanc curator Nicolas Denicourt and the SDC du Village de Montréal, presented the world’s first retrospective of Toiletpaper, a magazine founded by internationally renowned artists Maurizio Cattelan and Pierpaolo Ferrari.
This gallery is an open-air space that never closes, born of the desire to provide a space entirely dedicated to the arts and this, free of charge and accessible at all times. By adapting museum codes to an external environment, they transform the norms of urban spaces. The result is striking and captures the attention of all passers-by, helping to make this public space a place that engages with the local community, art lovers and tourists. The exhibition naturally initiates conversations and has an impact on groups of all ages and demographics fostering unforgettable memories.