Client: Corkcicle

Location: Orlando, FL, United States

Completion date: 2018

Project Team

Creative Director

Cole NeSmith

Memoir Agency

Operations and Logistics

Chris Albanese

Memoir Agency

Client - Creative Lead

Dylon York

Corkcicle

Client - VP, Marketing

Stephen Bruner

Corkcicle

Client - Marketing Director

Kimberly Devitt

Corkcicle

Overview

An immersive photo installation that guests loved to share. Over the course of two years, we created a series of installations with our client, Corkcicle. They wanted to create an experience for guests that reflected their brand’s identity and spirit.

Memoir Agency created 20 immersive installations that were visited by tens of thousands of guests. Photos and videos from the installation were shared hundreds of thousands of times.

We worked with Corkcicle to create an immersive art installation that :
– was irresistible, generating tons of attendance.
– was shareable, empowering guests to share on their social platforms.
– was memorable, creating a lasting relationship between customers and the brand.

Our team covered all the details, from concept to execution. This allowed the Corkcicle team to stay focused on their internal objectives. We designed, built, staffed, and managed the entire project.

Goals

The commissioned work was the entire project. Part of the scope of our work was to find spaces that fit. Those included high-traffic areas, vacant retail spaces, and public parks.

Process

We used our 3-step “Irresistible Art Plan” :

1. Collaborate with you to understand your objectives.
2. Design and develop works of art that achieve those objectives and bring meaning to people’s lives.
3. Build the right team of collaborators to accomplish the work on time and on budget so you don’t have to worry.

We worked with Corkcicle to create something that would build deep relationships with customers. It also generated lots of value through earned media and social shares.

Memoir agency worked with fabricators and installers to bring the project to life. We also worked with private and public building owners to install the projects in their spaces.

Additional Information

This project reflects Memoir Agency's commitment to understanding your objectives first. We work to create meaningful and irresistible art to help you achieve your overall objectives.