The WonderWall at Emory Health Sciences Research Building - CODAworx

The WonderWall at Emory Health Sciences Research Building

Client: Emory University School of Medicine

Location: Atlanta, GA, United States

Completion date: 2023

Project Team

Creative Director

Mark Schmitz

ZEBRADOG

Design Director

Amy Beyler

ZEBRADOG

New Media Director

Chris Moore

ZEBRADOG

Architectural Firm

HOK

Overview

The WonderWall is a 28-foot-tall large format digital video and light installation at one of the main entrances to Emory University’s Health Sciences Research Building (HSRB) that allows the institution to share stories on health science discoveries, global impact, and the significant outcomes of Emory research. The scale and prominence of the university’s mission in action inspire awe to stimulate exploration.

Goals

Research environments require the utmost level of design and art integration to celebrate human scientific achievement in their labs and facilities. The goal of The WonderWall was to celebrate innovations within HSRB and around the world.

ZEBRADOG was chosen by HOK to be the architectural firm’s Experience Design Consultant creating several interactive and experiential design installations for Emory University’s Health Sciences Research Building (HSRB). One of the most advanced and sustainable buildings of our time, the 350,000-square-foot facility provides state-of-the-art collaboration and lab space for over 1,200 biomedical researchers.

Four experiential programs designed and developed by ZEBRADOG spark creativity, community, and innovation through digital media.

Process

Process
As a trusted Experience Design Consultant for HOK ZEBRADOG approached this project with a unique design solution so media integration aligned harmoniously with the architecture.

We helped to identify and validate impactful zones for generative art, interactive media, donor recognition, and engaging community-building experiences.

Our experiential design team found a unique relationship between the Scientific Process and Creative Thinking to create distinct spaces that bolster this synergy:

- The Spine was designed to Observe & Provoke.
- The Nexus embraced Questions & Curiosity.
- The WonderWall explores Predictions & Vision.
- The Granting Garden celebrates Experiment & Create.
- The InfoCores invites Analyze & Reflect.

These complex media installations were designed and prototyped to help everyone understand the size, functionality, content strategy, and specifications. Our proven approach to the content editorial process guides the client and architectural team to launch and ongoing content management.

Four years in the making, it’s the ultimate digital experience in Georgia’s largest health sciences research building beautifully integrated into the masterful architectural design of HOK.

Additional Information

1) THE SPINE is a spectacular LIVE science visualization system spanning six floors and compiling over 60 vertical feet of high-resolution LED panels. Signature-designed software pulls in data from lab spaces throughout the facility and converts them to data-driven 3D digital art pieces for all in the building to experience. 2) THE NEXUS promotes curiosity and stimulates cross-functional problem-solving. Strategically located at a high-traffic crossroads, this massive interactive portal (11’ wide x 8’ tall) invited the scientific community to share literate commentary, research tactics, and to engage in a daily created common dialogue from handheld devices. 3) INFOCORES present scientific hypotheses and show a “lab poster” style process for every working lab in the building allowing researchers to share their findings within the science community. By reinventing the academic poster process into an interactive media experience these six InfoCores provide timely access and widespread sharing within the research community to foster evaluation, analysis, reflection, and conversation. 4) THE GRANTING GARDEN offers a peaceful, contemplative place to recognize the significant philanthropy supporting HSRB research to advance global human health inspired by the nearby Lullwater Preserve.