Client: Yango

Overview

This case takes those multiple dimensions like space art aesthetics, cultural and creative life, new retail, and interactive experience into consideration, breaks space boundary and tries to integrate business models in different fields to shape diversified lifestyles experience in the future.
Designer keenly captures the popular gene of the younger generation customers, strengthens the social attribute of the space, perfectly combines the concepts of trendy entertain block, café and book bar culture, and creates a Utopia that belongs to the future social activities of younger.
The block where the project is located is experiencing the butterfly change of urban pattern.The designer gives the infinite symbol ∞ a paraphrase.With the best view on the east side of the building, the designer abstracts the circular layout structure of the space along the center to the left and right sides with the ∞ symbol, weakens the right angle relationship.
The ceiling is highly recognizable after metal spray painting of its disc-shaped decoration. Its basic form is paraphrased from the infinite symbol ∞, just like the cell division forms an ever-changing combination. The arc shaped lamp panel echoes with the booth below the space on the facade.

Goals

This case takes those multiple dimensions like space art aesthetics, cultural and creative life, new retail, and interactive experience into consideration, breaks space boundary and tries to integrate business models in different fields to shape diversified lifestyles experience in the future. The designer gives the infinite symbol ∞ a spiritually paraphrase:

01.In terms of modeling elements, the design inspiration from building to interior display comes down in one continuous line, reaching the modern architectural aesthetics;
02. In terms of spatial attributes fusion and spatial life cycle extension, it is not limited by traditional concepts, but has the exploratory significance of leading new retail space.

In this process, the designer keenly captures the popular gene of the younger generation customers, strengthens the social attribute of the space, perfectly combines the concepts of trendy entertain block, café and book bar culture, and creates a Utopia that belongs to the future social activities of generation Z.

Process

The block where the project is located is experiencing the butterfly change of urban pattern, which brings the design of this case from the abstract artistic conception of cocoon into butterfly to the concrete form of Butterfly, then finally back to ∞， it is a transformation process of abstract expression, extending from spiritual perception to the whole spatial experience.
With the best view on the east side of the building, the designer abstracts the circular layout structure of the space along the center to the left and right sides with the ∞ symbol, weakens the right angle relationship, and injects the emotional value of the space into the perception and experience of future customer groups with flowing lines and blocks.

The ceiling is highly recognizable after metal spray painting of its disc-shaped decoration. Its basic form is paraphrased from the infinite symbol ∞, just like the cell division forms an ever-changing combination, which is full of vitality and interest. The arc shaped lamp panel echoes with the booth below the space on the facade.