The Bee Effect - CODAworx

The Bee Effect

Client: Conversion Management Associates

Location: Walnut Creek, CA, United States

Completion date: 2022

Artwork budget: $337,190

Project Team

artist

Brad Oldham

Brad Oldham Sculpture

artist

Christy Coltrin

Brad Oldham Sculpture

art consultant

Chandra Cerrito

Chandra Cerrito Art Advisors

commissioner

Eileen Ash

CMA, Inc.

Overview

Inspired by the juxtaposition of bustling urban life and the serene beauty of nearby Mt. Diablo in full poppy bloom, “The Bee Effect” brings a splash of nature to the heart of Walnut Creek, California. Artists Brad Oldham and Christy Coltrin imagined a small seed journeying from the mountain to this vibrant corner near the BART station. They transformed this vision into a stunning 17-foot sculpture featuring poppies, Northern California’s beloved flower. Crafted from low-maintenance, high-impact 316L stainless steel with reflective finishes and bursts of golden yellows, oranges, and reds, the sculpture’s dancing silhouettes captivate from every angle. This dynamic piece invites both distant admiration and close-up discovery, blending nature’s grace with urban energy.

Goals

"The Bee Effect" has strong sight lines for vehicular traffic and rail commuters. The installation also includes pedestrian engagement points. There are "sky tubes" within the poppy bloom where the viewer can catch glimpses of the skies above that may kindle inspiration. There are also three stainless steel bees to be found. The critical role the bees play in polinating the poppies is foundational to the narrative. The artists hope that viewers will consider how they can create sparks of goodness to produce beautiful outcomes for the world to enjoy. "The Bee Effect" is a placemaking sculpture around which the local neighborhood (business and residential) can create a distinctive neighborhood personality.

Process

Art consultant Chandra Cerrito curated a list of national artists for the real estate team development and ownership teams to consider. After capabilities were introduced and the Brad Oldham Sculpture team was hired, it was a tight team of ownership, consultant, and artists that worked through concepts and designs to get the most value and impact from the budget. The artists navigated the site restrictions (underground utilities, drainage, building awnings, and future retail use of space) like threading a needle to install a major sculpture on minimal ground space. The Brad Oldham Sculpture team designed, fabricated, delivered, and installed the artwork, carefully communicating with the client and local authorities.

Additional Information

Traditional symbolism around poppies often includes references to hope for a peaceful future and remembrances of those who have passed. This connotation adds a layer of meaning the artists embrace and expand upon to elevate the importance of even a single good deed. The highly visible, busy corner needed a pop of color, life, fun, and story to create a placemaking sculpture that resonates with residents and visitors alike.