



Client: The Azure- Mattone Groud and DeMatteis Organization
Location: New York, NY, United States
Completion date: 2014
Artwork budget: $20,000
Project Team
Industry Resource
Christian Turnier
GCT Marketing
Art Consultant
Elizabeth Sadoff
Elizabeth Sadoff Art Advisory
Artist
Betty Marton
Terters Art
Overview
GCT Marketing, working with top NY Designers, decorated this 5,000 sqft penthouse on the Upper East Side of Manhattan. We used the space to created a stage to present the art of many artists enabling the selling of the artwork to the home buying market.
Goals
Our goal was to create a space that would show the importance of the art and encourage home buyers to buy art.
Process
GCT Marketing coordinated meetings between the artists and the designer allowing them to share their vision and create a goal to reaching our target marketing. The art and the decor of the space worked hand-in-hand to accent colors, bring texture, and beautify the space.