The Azure- Showcase

Submitted by GCT Marketing

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Client: The Azure- Mattone Groud and DeMatteis Organization

Location: New York, NY, United States

Completion date: 2014

Artwork budget: $20,000

Project Team

Industry Resource

Christian Turnier

GCT Marketing

Art Consultant

Elizabeth Sadoff

Elizabeth Sadoff Art Advisory

Artist

Betty Marton

Terters Art

Overview

GCT Marketing, working with top NY Designers, decorated this 5,000 sqft penthouse on the Upper East Side of Manhattan. We used the space to created a stage to present the art of many artists enabling the selling of the artwork to the home buying market.

Goals

Our goal was to create a space that would show the importance of the art and encourage home buyers to buy art.

Process

GCT Marketing coordinated meetings between the artists and the designer allowing them to share their vision and create a goal to reaching our target marketing. The art and the decor of the space worked hand-in-hand to accent colors, bring texture, and beautify the space.