The Art of Projection - CODAworx

The Art of Projection

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Client: Panasonic Connect

Location: Fort Lauderdale, FL, United States

Completion date: 2022

Project Team

Projection Artist

Alessio Cassaro

Antaless Visual Design

Client

Panasonic Connect

Panasonic Connect

Partner

CODAworx

CODAworx

Venue / Location

NSU Art Museum Fort Lauderdale

Technology Partner / Video Services

Dylan Beese, Isabelle Wittebort

Yes We Are Mad

Overview

This projection mapping art become a highlight of CODAsummit: Experience, an arts conference that took place in April of 2022 in Florida. The site of The Art of Projection was the NSU Art Museum Fort Lauderdale, a Modernist museum building in the “Venice of America.” Panasonic projectors cast the art on the building, while photographs and videos documenting this project were taken by Yes We Are Mad, a creative agency. People observed the projection mapping from multiple angles, and it could be seen from significant distances. By working together, the parties that realized this artwork helped bring a fun atmosphere to the area that evening, and also showcased how technology and art can influence an environment.

Goals

Symbolizing how the definition art is growing and the promise modern art concepts can have, The Art of Projection proved how experiential art is a powerful tool for attracting attention and capital, altering a space, and providing entertainment.

Process

By sharing the CODAworx RFP listing, CODAworx and Panasonic Connect were able to reach artists from around the world. A jury evaluated entries and selected Alessio Cassaro, CEO of Antaless Visual Design, as the winner. Many elements came together: stunning projection art from Alessio Cassaro, incredible projectors from Panasonic, permission to display the art on the exterior of the NSU Art Museum Fort Lauderdale, and videography from Yes We Are Mad, all proving how a space can almost instantaneously be animated. People stopped along the street to observe the graphics twirl and shimmer. Onlookers shared their thoughts about what they were seeing, and the bright patterns cast by the Panasonic projectors added excitement to the evening. The projection lasted a finite number of hours, but people in the area, CODAsummit: Experience attendees, and guests at the Hyatt Las Olas were able to observe it for a time. Press efforts both prior to and after the event helped build hype and document the impact.

Additional Information

CODAworx collaborated with Alessio Cassaro and Panasonic Connect to help an experiential art phenomenon and projection on the exterior of the NSU Art Museum Fort Lauderdale become a highlight of CODAsummit: Experience, the 2022 CODAsummit about how immersive and interactive art is impacting economies, boosting tourism, selling tickets, and bringing jobs to cities.