Client: The Spark, by American Family Insurance
Location: Madison, WI, United States
Completion date: 2018
Project Team
Artist
Erik Gannon
ZEBRADOG
Artist
Amy Beyler
ZEBRADOG
Industry Resource
Gizmo Art Production
Client
American Family Insurance
Architect
Eppstein Uhen Architects
Eppstein Uhen Architects
Artist
Olivia Booth
ZEBRADOG
Overview
ZEBRADOG was selected to develop the identity of The Spark building in Madison, WI–a structure dedicated to innovation, collaboration and entrepreneurship. Creating a signature sculpture to help energize and reflect the start-up and social impact culture of The Spark set the tone of the enviroment. The dynamic sculpture, TAKING FLIGHT, symbolizes an idea ascending into the world. The wings are represented by the bold, three-dimensional projections reminiscent of The Spark icon and integrated lighting is programmed to change in relation to the adjacent structures.
Process
ZEBRADOG collaborated with Gizmo Art Productions in San Francisco for the production of this sculpture.