Taking Flight Sculpture

Submitted by Mark Schmitz

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Project

The Spark, by American Family Insurance

Madison United States

2018-10-15

Project Team

Artist

Erik Gannon

ZEBRADOG

Artist

Amy Beyler

ZEBRADOG

Industry Resource

Gizmo Art Production

Client

American Family Insurance

Architect

Eppstein Uhen Architects

Eppstein Uhen Architects

Artist

Olivia Booth

ZEBRADOG

Overview

ZEBRADOG was selected to develop the identity of The Spark building in Madison, WI–a structure dedicated to innovation, collaboration and entrepreneurship. Creating a signature sculpture to help energize and reflect the start-up and social impact culture of The Spark set the tone of the enviroment. The dynamic sculpture, TAKING FLIGHT, symbolizes an idea ascending into the world. The wings are represented by the bold, three-dimensional projections reminiscent of The Spark icon and integrated lighting is programmed to change in relation to the adjacent structures.

Process

ZEBRADOG collaborated with Gizmo Art Productions in San Francisco for the production of this sculpture.