Story Tree

Submitted by NAMARA


Client: Canada Goose Inc.

Location: Toronto, ON, Canada

Completion date: 2020

Project Team


Qavavau Manumie

West Baffin Eskimo Cooperative


Alex Fischer


Design & Fabrication Support

Steve Ferrara

Well and Good

Waterjet Fabrication & Installation Lead

Thomas King

Discreet + Discrete


Canada Goose commissioned Story Tree for their flagship Toronto location. This piece was conceived as a meeting place, where North and South come together. Story Tree brings together Inuit artist Qavavau Manumie, known for his surreal drawings of arctic life and contemporary perspective on traditional Inuit knowledge and mythology, with Toronto-based Alex Fischer, whose subject matter spans Canadian landscape through abstract conceptual codes and speculations. The tree, a southern symbol of ancestry, knowledge and enduring strength grounds the piece in a familiar language. Story Tree’s limbs are in full bloom with whales, polar bear and arctic char flowering overhead. In nature, human, animal and plant life are in harmony only when we accept our interdependence.


The installation was meant to be a focal point within the retail environment. We aimed for a piece that would have a small footprint, relative to the overall scale, and strong narrative content. The cylinder base serves as seating for the 'meeting place' and also hides the counterweight.


Alex Fischer designed the piece with the representational items based directly on Qavavau Manumie's drawings. All components were fabricated in Toronto.