Client: Times Square Alliance

Location: New York , NY, United States

Completion date: 2014

Artwork budget: $250,000

Project Team

Art Consultant

Robert Sawyer

Creative Edge Master Shop

Industry Resource

Dale Travis

Dale Travis Associates

Overview

Outdoor all season graphic, Approximately 100 square feet. Heavy granite and stainless steel.

Goals

Typography was equivalent to graphics used throughout the promotion of the upgrade to Times Square area. The outdoor granite and Stainless graphic was the same as the image in print, advertising, signage and directionals. Image is actually a stylized map of the Times Square theaters.

Process

Graphic was developed by Doyle Design and the process managed by Dale Travis Associates.