Client: Times Square Alliance
Location: New York , NY, United States
Completion date: 2014
Artwork budget: $250,000
Project Team
Art Consultant
Robert Sawyer
Creative Edge Master Shop
Industry Resource
Dale Travis
Dale Travis Associates
Overview
Outdoor all season graphic, Approximately 100 square feet. Heavy granite and stainless steel.
Goals
Typography was equivalent to graphics used throughout the promotion of the upgrade to Times Square area. The outdoor granite and Stainless graphic was the same as the image in print, advertising, signage and directionals. Image is actually a stylized map of the Times Square theaters.
Process
Graphic was developed by Doyle Design and the process managed by Dale Travis Associates.