Site Lines

Submitted by UrbanRock Design

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Client: Santa Monica Arts Commission

Location: Santa Monica, CA, United States

Completion date: 2018

Artwork budget: $3,000

Project Team

Artist

Jeanine Centuori

UrbanRock Design

Artist

Russell Rock

UrbanRock Design

Public Art Agent

Shannon Daut

Santa Monica Arts Commission

Overview

This project is an installation of nine elements along the Third Street Promenade, a walking street in Santa Monica. Each of nine art elements are a kind of overlaid physical drawing highlighting features in the environment. When the viewer is in alignment with the piece, it forms a perceptual tracing of the three-dimensional object beyond. These brightly-colored metal “drawings” present elements from the site in a playful and engaging way. They call our attention to moments in our environment.

Goals

The goals of the project were to add playful art elements to the Third Street Promenade- a commercial public space, and to call attention to overlooked elements in the environment. This simple gesture created a temporary and unexpected aesthetic experience in this heavily-used public space.

Process

We worked with LeBasse Projects, the curator, and the Santa Monica Arts Commission to determine the sites for each of the "drawings." The process involved a lot of discussions and coordination with Downtown Santa Monica, the organization that oversees the public realm of the Third Street Promenade.