Location: San Francisco, CA, United States
Completion date: 2020
Artwork budget: $875,000
Public art consultant for Shorenstein’s 304-unit midrise apartment building in SF. Commissioned Ivan Navarro, an internationally known light, mirror, and neon artist. Located on the façade of the building’s 12-story tower, the artwork consists of a ten-story neon and steel ‘ladder,’ resembling a functional fire escape.
Looking upwards, a ladder of bright white light disappears skyward, and transports viewers from the traditional urban street life setting to an unexpected experience; a sensation of mystery and transcendence, which distinct to Navarro’s artwork, is also reminiscent of the marquee that adorned the Granada Theater in the 1920’s the site upon which the building now sits.