SHIFT

Submitted by Juan Carlos Zaldivar

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Client: Lexus

Location: Miami, FL, United States

Completion date: 2014

Artwork budget: $50,000

Project Team

Artist

Anja Marais

Art Consultant

Miami International Film Festival

Client

Lexus

Artist

Juan Carlos Zaldivar

Overview

SHIFT is a 5 min short animation inspired by our human search for identity (personal, cultural or otherwise) and by the power of transforming conflict into a beauty that is all our own.

Goals

Lexus was no interested in any literal integration. The brand was more interested to highlight my work and in specific the 5 min animation entitled SHIFT, which was constructed of over 10,000 (ten thousand) photographs taken over a year and a half.

Process

SHIFT follows the life of a character who is born from a tree and whose face is stolen by a wild dog. After wandering the landscape reflecting its environment, looking for home, our character's vision returns in an unsuspecting turn of events. The Lexus brand has a partnership with the Miami International Film Festival and they wanted to promote their "In pursuit of perfection" concept through meticulous projects that tackle intricate and very high end processes. MIFF was to feature my film and both the Lexus brand loved the film and what it stood for.

Additional Information

To see the completed film (with a watermark but in its entirety) please visit the private link: https://vimeo.com/177635790 password: shift17