Say What You Will - CODAworx

Say What You Will

Client: Canal Convergence / Scottsdale Public Art

Location: Scottsdale, AZ, United States

Completion date: 2021

Project Team


MASARY Studios

Creative Director

Ryan Edwards

MASARY Studios

Creative Director

Jeremy Stewart, PhD

MASARY Studios

Creative Director

Sam Okerstrom-Lang

MASARY Studios

NotchFX Collaborator

Brett Bolton

Sound Composer

Jade Rose

Architect & Design Manager

Caleb Hawkins

MASARY Studios

Technical Director

Jeremy Stewart, PhD

MASARY Studios

Production Director

Sam Okerstrom-Lang

MASARY Studios

Public Art Manager

Jennifer Gill

Canal Convergence,

Commissioning Agent

City of Scottsdale

Audio and Lighting Gear Partner

Clearwing Productions

Structural Engineer

Sirius Structures


Hannon Rigging & Production

Video Projector Partner


Sail Partner

Total Shade


‘Say What You Will’ is a large scale public interactive artwork composed of six sculptural sails and six kiosks. The public is invited to interact with the artwork by speaking into any of the glowing kiosks. It could be a story, a phrase, a love note, or a frustration. The artwork takes the audio submission and transforms it into an abstract visual expression and light, which is then projected onto one of six sails. One’s voice is transformed in its visual expression by analyzing both the sentiment of the submission and the spectral qualities.


MASARY was commissioned by Scottsdale Public Art / Canal Convergence to create a large scale artwork informed by the themes embedded within the event: art and technology.

Using art and technology as foundation to stem from, the conceptual goals of this artwork were to engage the public in allowing them to recognize how powerful their voices are and the extended frequency they hold, while also presenting the opportunity for the public to listen to one another no matter what is expressed. This direct offering of creative agency attempts to generate empathy and empowerment of expression and public communication.


The collaboration of this installation was extensive, lasting almost two years. The public art installation included practitioners and practices of architecture, sculpture, structural engineering, real-time animation, interactive sensors, research, real-time audio analysis, sound composition, large scale AV integration, and more.

Additional Information

Each submission reveals a unique transformation as the artwork is able to use artificial intelligence to recognize the sentiment of what is said, which is then given a positive or negative score. For example, this could be a ‘positive’ expression of love, joy, happiness or a ‘negative’ expression of frustration, anger, or fear. The spectral analysis of each expression allows the artwork to recognize volume, pace, and density of sound, which influence the individual visual expression. Over the course of the 10 day event, the installation had over 22,000 unique interactions.