Client: Local Visual Artists

Overview

This project began as a concept to show innovation through the art. Eventually, we developed a trademark, i.e., six-sided design of an art canvas, thinking it is the best approach to creating fine arts anew, afresh. So far, the artist review, concerning both the interface and experience, has led us to a series of breakthrough.

Goals

The overall goal is to finance a multi-purpose art gallery that provides in-kind live/work space to local artists, including artist-in-residence, entrepreneurs, and vendors, who see themselves as a business, and/or small- medium-enterprise (SME), particularly those who aim to earn their incomes from their craft.

Process

The project is built like a puzzle, for the involvement of local artists, in win-win outcomes. Unlike, let's say, the game of chess with its winner takes all, our theory of change attracts all persons who are interested in the collaborative and non-linear model of fine arts and/or exhibit.

Additional Information

In closing, we would like to say a few words on art equity. Connecting local artists to economic development is our mission-based program to prevent gentrification of local neighborhoods, i.e., the dispossession of small businesses and/or displacement of low- moderate-income residents. To this end, the artworks of Samareign & Doumafis highlight both the assets and strengths of neighborhoods through the Graffiti Fashion Photography.