Powered by Avery Dennison: Rochambeau Aaron Curry at The New Museum

Submitted by Avery Dennison

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Client

Location: New York, NY, United States

Completion date: 2018

Project Team

Client

Rochambeau

Industry Resource

Aaron Curry

Avery Dennison

Overview

Menswear brand Rochambeau, artist Aaron Curry and materials science company Avery Dennison collaborated to create an immersive window installation that combined physical and digital experiences allowing passersby to embed themselves into a digital artwork. Located in the ground floor window of the New Museum, the installation featured a sculpture by Aaron Curry in the background. The seemingly static installation could be activated by visitors and passersby, generating a special QR code that unlocked unique digital experiences for the guests to create one-of-a-kind collage that integrated their own image with Aaron Curry’s featured artwork.