Point of View

Submitted by Aaron Stephan

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Client: Salt Lake County

Location: Salt Lake City, UT, United States

Completion date: Jan 01, 2016

Artwork budget: $150,000

Project Team

Artist

Aaron T Stephan

ATS

Client

______

Salt Lake County

Overview

Point of View is comprised of 150 standard road signs and measures 8x16x75 ft. As a whole, the signs create a large logo defining your location with the ubiquitous “You Are Here”. Moving to one side or the other prompts this larger logo to disintegrate while each individual sign reveals a secondary text describing a series of decisions or ideas. In this way, the work stands as a powerfully recognizable icon for the city while presenting a set of intimate experiences for individual viewers who wish to explore the work farther.